First Hospitality’s First Analytics aids data-driven decisions

FIRST HOSPITALITY, A Chicago hotel management and development company, recently launched First Analytics, a suite of analytics and reporting tools. The
platform helps hospitality leaders make data-driven decisions that drive revenue growth, optimize financial performance, improve guest satisfaction and increase
employee engagement, First Hospitality said in a statement.

“First Analytics has been at the core of our company’s foundation. In this next phase, we are providing owners with real-time analytics through a customized
dashboard for on-demand access to achieve their objectives,” said David Duncan, First Hospitality’s president and CEO. “We have created a solution that strengthens
alignment, enables data-driven decisions, and helps us outperform competitors.”