HAMA: Demand, wage growth and ADR increase lead industry concerns

DEMAND, WAGE GROWTH and ADR increase remain the top concerns in hospitality industry, according to the Hospitality Asset Managers Association’s Fall 2024
Industry Outlook Survey. However, about 82 percent of respondents do not expect a recession in 2025.

Furthermore, approximately 58 percent have made or plan to make changes to brand or management as part of their strategy.

“The overall hospitality industry outlook remains positive from the hotel asset management point of view,” said Sarah Gulla, HAMA’s president. “For the most part,
our member hotels continue to exceed budgeted forecasts, and there seems to be little fear of a recession on the immediate horizon. While demand and wage increases
remain persistent concerns, this is a solid time to be in the hospitality industry.”